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Outdoor advertising or displays can be a very effective way of conveying a message, as the person viewing it often has nothing else to do , but look at the advertising message. The image or message conveyed by standard painted hoardings or printed posters cannot be changed. If there is an error or a new message has to be conveyed , the hoarding has to be repainted or a fresh set of posters printed and distributed. Though the initial setup cost is higher, digital signage is very versatile and the message displayed can easily be changed at any time to make it most effective according to the time of the day, audience, location and product or service being sold. Digital signage has wide applications in the education sector, corporates, trade shows and educational institutions.